The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
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To celebrate this technological breakthrough, only 888 minimal edition bottles might be made earning this an unmissable piece of heritage for collectors.
This new, light-weight bottle is often a thing of exquisite attractiveness; but far more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We will carry on applying these learnings across our variety, using a lot more progressive strides as we look to the way forward for Scotch.”
Johnnie Walker’s 5 years of research and progress have meant the understanding attained is getting used throughout the number of Diageo items.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has become established by adopting a check-and-understand product, creating and Discovering devoid of limitation and imagining what the way forward for lightweight luxury packaging could carry.
World Design and style Director at Diageo, Jeremy Lindley who led the look challenge, explained, “Johnnie Walker Blue Label Ultra was born from an ideation session thinking about the way forward for luxurious. With other types going to light-weight – for instance eyewear and substantial-effectiveness cycling – we questioned regardless of whether luxury spirits could abide by accommodate. “We took our vision to some team of pro glassmakers and through a five calendar year examination-and-discover process slowly but surely learned how to produce elegant, light-weight glass.
From peaty whisky to fruity whisky, lean on our expert insights to discover the total wide range and character of various whisky flavours.
The result is an marketplace-very first that, as well as accomplishing exquisite splendor, showcases what luxurious, lighter-fat, lower-carbon bottles of the long run could look like. As Section of the Diageo Spirit of Progress action approach, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition that is definitely geared toward cutting down the amount of carbon emissions connected to packaging.three Whilst the know-how isn't still accessible to launch bottles of this fat at scale, forever, the understanding Johnnie Walker has garnered is previously remaining applied to lightweighting tasks over the Diageo portfolio.
. The Formerly claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.
With much less than 888 bottles introduced globally, Every bottle is separately numbered and presented inside of a luxury collector’s circumstance.
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This can be a globally allotted launch created from uncommon shares, like whisky from ghost distilleries which might be no longer in Procedure. Below 888 bottles had been made all over the world.
Diageo has submitted filings to get its granted UK Patent No. GB2616831 B endorsed as licensable of suitable within the UKIPO patent register, and intrigued parties are invited to ask for a typical royalty free, non-exceptional licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Specialist whisky tasting usually takes apply. Use our do's and don'ts to get more info demystify the practical experience and luxuriate in your drams in a whole new way.
This is a a person-off bottle for now illustrating the art of the doable, like a design experiment and redefining lightweight as luxurious. We'll go on to apply these learnings over the broader Diageo selection.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, 1st made in distilleries that have due to the fact closed.
With our focused target presenting lightness across every structure aspect, we launched a specific lattice stopper, a bamboo frame along with a protecting transportation box.